Friday, 8 February 2013

"LOVE IS IN THE AIR" with K.B.G's "CRAZY FOR YOU"

Title: Crazy 4 U
Artist: K.B.G ft. David and Lawi
Album: TBA (To Be Announced)
Arise Inc. / Nyali Musiq / LawiMusicGroup
               
                This is a season of “roses are red and violets are blue”; a time for “chocolates are sweet and so are you”. When stomachs the world over are filled with butterflies instead of solid food; when bees and birds seem to be the only two of God’s creation in existence! When there seems to be low levels of oxygen and high concentrations of “love in the air”. Love is a timeless theme, something that every generation has embraced and cherished. From the time that Adam looked upon his wife and said “WhOa-MAN!” then called her “WO-MAN”; to the time when Jesus gave Himself up for His bride – love is truly something to behold. Don’t be fooled though, there are no cupids in this particular story (except for K.B.G) and Valentines’ Day only serves as a flag-point to release something most spectacular: “Crazy For You”.  This is K.B.G’s 1st single off of his up-coming album and it is a heart-tugger. The instrumentation is a heart-tugger. Lawi’s vocals are a heart-tugger. K.B.G’s and David’s raps are heart-tuggers. As a matter of fact, when two people fall in-love their hearts skip beats because they are each other’s “heart-tuggers” – I fell in love with the song. The song starts off as a sort of skit: the boys are getting suited up in a changing room of a classy hotel for a Valentines’ Day performance. It’s funny and I like it particularly because it creates a warm, positive and light atmosphere – which is what love is all about. Between the skit and when K.B.G’s verse begins lies a good minute or so of exhilarating musical production – I am so glad to hear the depth of artistry in Lawi’s instrumentation. Also Lawi’s vocals which are light and smooth accompany the instrumentation to good effect. In my mind, this one good minute allows you enough time to run, go get your partner and ask her (or him) for a dance; put on an award winning smile and watch her (or him) succumb to your charm.

“Who is this song for?” you might be asking. You might think it is for the “love-birds” but you would be quite wrong! When the song begins it is the married people that are extolled first. We tend to forget that love finds its fulfillment in marriage, in-fact, we tend to think that married couples do not celebrate the occasion altogether. EVEN BETTER: we think that the single cannot celebrate Valentines’ Day at all! But the song is not about Valentines’ Day…not exactly. The song is about LOVE. Singles can celebrate their singleness and married couples can celebrate their matrimony. Here is another 1 EVEN EVEN BETTER: those who had love and then lost it are encouraged in this song to celebrate love still. This song is all inclusive and it leaves no one out of the fray of love. Love is not some exclusive country club that belongs to the “dating”, it belongs to those who have hearts. I feel as though this single will heal some wounded hearts. Also, there are some that would feel resistant about “Christians and Valentines Day”, but Jesus takes advantage of every situation so as to glorify Himself whether at funerals, birthdays, Day of Pentecost (which is a Jewish celebration that was started when Israel left Egypt), and even Valentines’ Day. To celebrate God’s grand design of marriage is godly. The first thing God set up even before He set up the Church was marriage – and the first time God said something was “not good” was when he saw man was alone.

The song’s mood is well captured and K.B.G keeps up with the mood and tempo. Chichewa is no romantic language unless you are good at it, unless your tone and projection suit the attitude – K.B.G made Chichewa sound as good as French! One of those instances where ”Iwe daling” would  sound as good as “mon ami”. David’s rap is in English and his content is absolutely different from K.B.G’s. I appreciate that because it becomes a song for “the peoples” and not just a few “persons”. I am not talking about the language factor – a completely Chichewa song can be appreciated in Lagos or Jo’Burg – am talking about the subject matter. Subject matter is important because if it were just for the married then the “courting” would feel left out and more so the single. In addition to that, during David’s rap you will notice the instrumentation change and become a well-tailored suit to give you a classic “rap’n’ bop”.  
                 
          Finally, there is a small matter of K.B.G dealing with concrete themes, themes which tend to be ignored or under-cooked. Here is a timeless theme, not a fad; and a theme well presented, not misrepresented. I wonder why we have not taken advantage of themed holidays to release singles that suit them. Below are some holidays that I think require some attending to:
·         April fools day
·         Easter holiday
·         Mother’s day
·         Fathers day (although we don’t officially celebrate it here in Malawi)
·         Pentecost (which is 50 days after easter Sunday)
·         Christmas
·         New Years
·         Eid (an apologetic themed song)
…the themes are endless… Expect “Crazy for you” to be released via SoundCloud, it will be posted up on all your social networks.

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